What should I prepare before a corporate video production shoot day?
When it comes to corporate video production, you may have a good idea in your head of what a shoot day for your video production will look like. There will be cameras, microphones, lights and a lot going on. There will probably be some interviews taking place, and operators whizzing around shooting B-roll. With so much happening, it’s quite common to feel a bit of pressure when it comes to making sure that everything gets done.
It’s not unusual for a shoot to take longer than is scheduled. Therefore, it’s worth remembering that your video production team will have crew with them, on fixed day rates. That means, if something takes two days rather than one, the overall fee can increase.
Fortunately there are many things you can do to ensure that your shoot day runs smoothly and on budget. Better yet, it doesn’t require any technical knowledge!
Do your Pre-Production
Pre-production is arguably the most important part of the entire corporate video production process. It is the ideal window for a client and the video production company to plan out exactly what a video needs to demonstrate. Ideally, the video team should visit the client and get familiar with any spaces they will film in. This way they can address any practical issues that the client may not have noticed. Dealing with these issues beforehand rather than on the day of the shoot can save valuable time.
Storyboarding sometimes seems excessive but it’s a really effective way to get a feel for the pacing and messages that you’d like to get across. You can also explain your branding, colour schemes and music choices to the video team in advance.
Prepare your Space
You should think about preparing your space ahead of a shoot day, in a similar way to preparing for a dinner party. While it might slip your mind in the run up, you will always kick yourself if there’s a great shot in your final piece, which features a messy desk in the background or incorrect branding. Give everything a freshen up and double check that everything in your space is exactly what you want to show.
Make sure you give your shooting space a thorough check for anything that might be distracting. Background noise is often an issue for video production teams. Fridges, air conditioning units and even fluorescent lights can make a lot of noise. Which, as a result, can compromise the quality of a final piece. Find out how you can turn off certain appliances, where plug points are and how your lights work. Again, this will save time for you on filming day.
You should make sure that everyone in your organisation is briefed ahead of your crew visiting. Members of staff that know what is going on will always perform better on the day, and make for better footage.
The best thing you can do on a shoot day is build in plenty of time for crew to get parked up, loaded in and set up. Usually an hour or so will do before shooting begins, but the more time you can offer them the better.
Prioritise but Be Adaptable
If there are lots of things to get through on a shoot day, use your pre-production time to work out what’s most important and where to start. Usually it’s best to start with an interview and then shoot B-roll that aligns with what’s being said on camera. Depending on the weather, it may make sense to shift the schedule. Make sure plenty of time is built into the schedule and it isn’t completely packed with no margin for error. Again, the more prep that has been done ahead of the shoot, the more likely it is to run to schedule.
If things don’t go quite to plan, make sure that you have contingency plans and be adaptable. Keep an open dialogue with the production team on set and they will help guide you through this on the day.
No two shoots are the same but it’s really important to remember that planning and good communication will always make a shoot day more productive and positive for client and crew. With our video production services, we’ll be able to guide you confidently through every part of the video production process. You can be sure that not only will you have a great video at the end of the process, but you enjoy making it too!
Corporate Video Production
If you would like to find out more about our corporate video production services, head to our website today. Alternatively, you can call 07513270228 to speak to a member of our helpful and friendly team. If you have found this blog helpful, you may wish to read our previous blog about being Interviewed on Camera.